Olipop (Oakland, CA) announced the launch of “The Feel Good Soda,” a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign.
According to the company, the new creative platform captures the layered Olipop experience—a delicious soda that satisfies in the moment, paired with the lasting reassurance of making a better choice. By offering a low-sugar, high-fiber soda with just 2-5 g of sugar, Olipop highlights how a small, feel-good decision can have an impact over time. The brand aims to “positively impact human health at scale and help define a new category.”
For the first time, Olipop has refreshed its packaging across its 6 g Fiber Line. Rather than reinventing the cans, the updated design amplifies the familiar elements fans already love while highlighting the flavors, ingredients benefits and key product information. The new visual style features hand-drawn illustrations inspired by the lates 60s and early 70s. The refrigerated 9 g Fiber Line remains unchanged. Olipop also made some “minor, thoughtful updates” to select flavors based on consumer feedback.
The advertising campaign includes “A Good Start,” which blends animation and vibrant imagery and features a modern take on the iconic “Lollipop” by The Chordettes (reimagined by Zinadelphia) with “playfully updated lyrics” for the brand.
“From the beginning, Olipop has always been about more than just making a better soda. It’s about using something people already love to create real health impact at scale,” said Ben Goodwin, co-founder, CEO, and formulator of Olipop. “Soda is inherently emotional—it’s tied to nostalgia, joy, and moments of connection. From day one, we’ve believed that when people make choices that support how they feel—physically and emotionally—they tend to keep making them. Over time, those choices add up. ‘The Feel Good Soda’ is our way of finally expressing the philosophy behind why Olipop exists in the first place and the foundation it was built on. It reflects the role Olipop can play in everyday life: a high-fiber, low-sugar soda that fits naturally into people’s routines and supports how they want to feel, day to day. It’s a small shift, but one that can become part of something bigger over time. For us, it’s about raising the bar for what soda can be.”
For more information, visit www.drinkolipop.com.
