Ingredient supplier Everwell Health (Saddle Brook, NJ) launched a new campaign titled “Don’t Stop Moving” to highlight the key pillars of mobility, emerging consumer trends toward proactive mobility support and how its ingredients can support the foundations of movement to keep them in balance.
A new infographic and white paper cover the expanding mobility mindset and identify opportunities for brands to innovate with multi-functional mobility solutions aligned with consumers’ holistic wellness goals.
According to Everwell Health, demand for clinically backed mobility ingredients is robust and growing as consumers increasingly prioritize health, wellness and active lifestyles. Proprietary research shows 69 percent of consumers expect mobility—including joint and muscle health—to be a greater health need by 2030. Brands have a unique opportunity to expand beyond joint health and address mobility as a whole.
The new campaign highlights four foundational pillars of mobility—muscle health, joint comfort and function, healthy blood flow, and bone health. Together, these four pillars work as a system in balance to “promote free and comfortable movement, maintain posture and support a life in motion.” A weakness in one pillar can compromise the whole system.
Everwell Health’s ingredients target key areas that make up the foundation for daily movement and lifelong mobility. Each ingredient offers unique, clinically support benefits to give brands the ability to create tailored supplements that meet specific consumer mobility needs.
“Mobility is a universal need across every life stage and is central to consumers’ shared aspirations to leading a vibrant and active life,” said Jordan Miller, vice president, marketing at Everwell Health. “Our new campaign reinforces the idea that mobility extends beyond just joint health, and is a holistic system encompassing four distinct health areas empowering individuals to move freely. Our white paper highlights the generational differences in how consumers approach mobility and the mobility benefits of greatest importance. Younger consumers, including Gen Z and Millennials, are shifting the conversation toward proactive mobility supplements that complement their active family and athletic lives, while Gen X and Baby Boomers continue to value products that support their desires for independence, longevity, and everyday movement and strength.”
For more information, visit www.everwellhealth.com.
