Fresh Thyme Market
On Feb. 25, Fresh Thyme Market (Downers Grove, IL) announced the relaunch of its Own Brand portfolio. The reignited portfolio will feature expanded trend-forward products, recharged packaging and an evolved strategy to make high-quality, better for you and local choices more accessible to today’s customers.
As part of the relaunch, Fresh Thyme is focusing on deepening Own Brand penetration and growing its natural and organic assortments across key departments like grocery, produce and frozen. All Fresh Thyme Own Brand products will be free form more than 100 unwanted ingredients such as artificial preservatives, sweeteners, flavors and artificially derived colors.
According to Fresh Thyme, the company is rebuilding its program as a thoughtfully curated assortment driven by consumer needs, prioritizing the products shoppers rely on most and the items they’ve been asking to see more of on the shelves. Fresh Thyme is actively seeking suppliers to help build these assortments and bring new products that align with the revitalized brand strategy and consumer needs.
The updated packaging will unify the portfolio under one trusted label with a modern look to make healthier choices easier to find. The company aims to double its Own Brand penetration over the next two years, offering suppliers the opportunity to introduce new products and ideas to a growing audience of health-conscious shoppers, the company said.
“We’re excited to deliver healthier, more balanced solutions that inspire discovery and bring fresh ideas and products to every aisle. With our Owned Brands products, shoppers can explore new flavors and ingredients that elevate everyday meals without extra cost, complexity or compromise,” said Alex Peters, Own Brand manager at Fresh Thyme Market.
“Our Own Brand products are delivering the same high quality our customers know and love. We’re committed to cleaner ingredients, organic and free-from options whenever possible, and responsibly sourced products all while creating an experience and community our customers feel connected to,” added Liz Zolcak, president of Fresh Thyme Market.
Suppliers interested in joining the initiative should contact [email protected] for more information.
