Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) introduced VQ Cares, a charitable initiative dedicated to providing free dietary supplements to those in underserved communities.
The initiative is in collaboration with the National Association of Free & Charitable Clinics (NAFC) and the Council for Responsible Nutrition (CRN) Foundation.
“Millions of families lack the nutrition they need to lead healthy lives. As leaders in the dietary supplement industry, Vitaquest has the resources and expertise to make a difference,” said Vitaquest CEO Patrick Brueggman. “Proper nutrition improves overall health, supports immune function, and enhances a person’s well-being. VQ Cares will play a vital role in supporting better overall health by delivering high-quality adult and children’s multivitamins to help these underserved families who visit NAFC’s clinics.”
VQ Cares is part of the CRN Foundation’s larger “Access Initiative,” a national effort designed to reduce nutrition insecurity by supporting underserved populations through a single, trusted nonprofit network—NAFC. The Access Initiative invites dietary supplement companies to contribute products, funding and volunteer support to help NAFC deliver vital health resources to those in need.
“Reliable access to quality nutrition shouldn’t depend on a family’s income,” said Nicole Lamoureux, president and CEO of NAFC. “By serving as a true manufacture-to-donate partner, Vitaquest creates a predictable, high-quality pipeline of supplements that our clinics can count on. This model turns generosity into guaranteed supply, helping us close care gaps and advance health equity in the communities we serve.”
“Vitaquest’s VQ Cares initiative is a strong example of how our industry can come together to improve public health. By providing underserved communities with access to essential supplements, this program shows the real-world impact that responsible nutrition can have when companies collaborate for the greater good,” added Steve Mister, president and CEO of CRN.
Vitaquest is inviting support from additional industry stakeholders through ingredient donations and/or financial contributions to help cover the cost of raw materials needed for supplement production.
In return, Vitaquest will manage the entire manufacturing process. Participating companies will receive a portion of the finished products to support their own wellness initiatives and will be recognized with logo placement on product labels, the VQ cares website and related marketing campaigns, the company said.
“If every major supplier contributed just a fraction of their ingredients for this initiative, we could positively impact millions of lives,” Brueggman said.
For more information, email [email protected] or visit www.vitaquest.com.
