Sabinsa Wellness Products, the consumer goods division of raw material supplier Sabinsa Corporation (East Windsor, NJ), announced it will introduce six products to the retail market. Sabinsa unites three brands under one umbrella: America’s Finest Inc. (AFI), Sanutra and Nature’s Formulary.
Nature’s Formulary was founded 32 years ago to deliver premium ayurvedic products and tools to support customers’ long-term wellness goals. The company was acquired by Sabinsa in 2025. AFI is known for its ingredient-specific ayurvedic products and Sanutra is known for its cutting-edge ayurvedic herbal extracts, both of which are legacy brands under Sabinsa.
“Our mission is to offer consumers products that are culturally rooted, clinically supported, and transparently produced. We believe the ayurvedic framework has tremendous potential to address today’s most pressing health concerns, especially when backed by the rigorous scientific standards for which Sabinsa is globally recognized,” said P. K. Davé, founder of Nature’s Formulary and CEO of Sabinsa Wellness.
The retail debut includes three products under the AFI brand (Bacopa with BioPerine, Curcumin C3 Complex with BioPerine and LactoSpore Shelf-Stable Probiotic) and three condition-specific products under Sanutra (Healthy Aging, Memory Health and Weight Management).
“By owning our raw material production, contract manufacturing, and consumer-facing supplement brands, we have unparalleled transparency and speed in bringing Sabinsa’s new, innovative ingredients to market, eliminating the risk of inferior substitutes or adulteration. This vertical integration ensures product integrity and empowers us to swiftly deliver high-quality formulations to retail shelves through our trusted brands,” said Shaheen Majeed, global CEO and managing director of Sabinsa.
For more information, visit www.sabinsa.com, www.afisupplements.com or www.naturesformulary.com.
